Answers for small businesses choosing an AI assistant

Maxiful compared with Zapier Agents.

Zapier Agents are AI agents you set up in Zapier. Maxiful is a team of AI assistants installed on your own computer. Every fact about Zapier comes from Zapier's own public pages, with the date we checked them. Where Zapier fits better, we say so.

Maxiful
Zapier Agents
Max, your Chief of Staff

Zapier Agents do this. So does Maxiful.

Zapier Agents Maxiful
YesAI agents you set up YesA team of AI assistants, with Max, your Chief of Staff, handing out the work
YesTasks across 9,000+ apps YesThe tools you connect, such as Google Workspace, Microsoft 365 and Slack, and 85 more work apps
YesAgents that work on command and while you sleep YesKeeps working after you close the window, on your computer and on a schedule

Only Maxiful

Not on Zapier's own pages for Zapier Agents when we checked them.

  • Your data on your computer

    Your files, your conversations and what your assistants remember stay on your own computer.

  • Local models for sensitive work

    Run an assistant on a model on your own computer or your company's server: its prompts go to that model, not to an AI company.

    What still goes online

  • Shape each colleague's team

    Choose each colleague's assistants and how far they reach. Big decisions still come to the right person.

    Zapier's Team plan has owner access and folder permissions, and Enterprise adds app access controls and action restrictions.

  • Your whole computer, with your say-so

    An assistant you name works across your computer, in its files and apps, once you allow it.

  • Always on, on your company's server

    Run Maxiful always on, on your company's server, paired with your computer as its owner.

    New in 1.0

  • A phone app

    Talk to your team and approve its work from your phone.

  • Each assistant has a voice

    Talk with your assistants out loud and hear each reply in that assistant's own voice.

Choose Zapier Agents if

  • You need fixed workflows across many web apps, 9,000+ by Zapier's count
  • You need apps that Maxiful does not connect to
  • You want to start free, with 400 agent activities a month
Max, your Chief of Staff

Choose Maxiful if

  • You want a team of assistants for the whole business, with a Chief of Staff who hands out the work
  • You want one monthly price for your team workspace, the AI included, however many colleagues you invite
  • You want your files, your conversations and the assistants' memory kept on your own computer
  • You want anything that sends, pays, books or deletes to wait for your yes by default

You can use both: Maxiful connects to Zapier and uses the actions you turn on there.

Decides, then asks

Replies drafted from your own documents

Zapier runs the workflows you build. With Maxiful, an assistant reads each question, drafts the reply from your own documents, and waits for your yes before it sends.

Nora, the AI assistant for customer care, with a headset

Side by side

Zapier Agents Maxiful
What it is AI agents you set up in Zapier A team of AI assistants installed on your own computer
What it works in YesTasks across 9,000+ apps, Zapier says YesThe tools you connect, such as Google Workspace, Microsoft 365 and Slack, and 85 more work apps
Works on a schedule YesOn command and while you sleep, Zapier says YesYes: reminders, routines and a planning calendar of what your team will do
Price Agent activities a month: 400 on the free plan and 1,500 on Pro, Zapier's pricing page lists €99 or €299 a month for your team workspace, its AI allowance shared by the team

Checked 1 November 2026 against Zapier's own pages.

The facts

  • What is Maxiful?

    Maxiful is a desktop app for macOS and Windows that installs a team of AI assistants on your own computer. Max, your Chief of Staff, and the specialists you add sign in to your tools and do the work you hand them. Maxiful AB, a Swedish company based in Lidingö, makes it.

  • What are Zapier Agents?

    AI agents you set up in Zapier, which says they perform tasks across 9,000+ apps, on command and while you sleep. Zapier's pricing page lists 400 agent activities a month on its free plan and 1,500 on Pro.

  • Where does Maxiful differ from Zapier Agents?

    Maxiful's assistants run on your own computer, where your files and their memory stay, with the AI included in one price per team workspace. You hand them work in plain language, in the app, on your phone, in Microsoft Teams or in Slack. In your mail, calendars and money, anything that sends, pays, books or deletes waits for your yes on an approval card by default, unless you choose Always allow.

  • Can Maxiful run on a server?

    Yes. Maxiful can run always on, on your own Linux server, paired with your computer as its owner. The computer each person works at can be that team's hands: actions run there at that person's own permission level, and consequential ones wait for their yes by default. Colleagues can connect their own accounts, such as their own Google account, to work with the team; that is on by default.

  • What does it cost?

    Professional is €99 a month and Business €299 a month, each for your whole team workspace, never per seat: invite as many colleagues as you like. In Sweden the prices are 1 099 kr and 3 299 kr a month excluding VAT. The AI is included, with no API keys and no separate subscriptions. Cancel any time.

Judge it on your own work.

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