Answers for small businesses choosing an AI assistant

Maxiful compared with Gemini in Google Workspace.

Gemini is Google's AI, built into Google Workspace. Maxiful is a team of AI assistants installed on your own computer. Every fact about Gemini comes from Google's own public pages, with the date we checked them. Where Gemini fits better, we say so.

Maxiful
Gemini in Google Workspace
Max, your Chief of Staff

Gemini does this. So does Maxiful.

Gemini in Google Workspace Maxiful
YesGemini in Gmail, Docs, Meet and more YesWorks in your Gmail, Calendar, Drive, Docs and Sheets
YesGemini Notebook, a research and thinking partner YesAsk your assistants to look something up, and they come back with what they found and where
YesCompany data not used to train models when you chat with Gemini YesNo training on your content by default

Only Maxiful

Not on Google's own pages for Gemini in Google Workspace when we checked them.

  • One price, colleagues included

    One monthly price for your team workspace, the AI included. Invite as many colleagues as you like.

  • Your data on your computer

    Your files, your conversations and what your assistants remember stay on your own computer.

  • Hundreds of AI models

    Frontier, efficient open and specialist models, included in your plan. Each assistant runs on the right one.

  • Local models for sensitive work

    Run an assistant on a model on your own computer or your company's server: its prompts go to that model, not to an AI company.

    What still goes online

  • Shape each colleague's team

    Choose each colleague's assistants and how far they reach. Big decisions still come to the right person.

    Google lets an admin turn Gemini on or off for an organisational unit or group, and set how long its history is kept.

  • Your whole computer, with your say-so

    An assistant you name works across your computer, in its files and apps, once you allow it.

  • Always on, on your company's server

    Run Maxiful always on, on your company's server, paired with your computer as its owner.

    New in 1.0

Choose Gemini in Google Workspace if

  • You want the AI inside Gmail, Docs, Sheets and Meet themselves
  • You want Gemini included in the Workspace plan you pay for
Max, your Chief of Staff

Choose Maxiful if

  • You want a team of assistants for the whole business, with a Chief of Staff who hands out the work
  • You want one monthly price for your team workspace, the AI included, however many colleagues you invite
  • You want your files, your conversations and the assistants' memory kept on your own computer
  • You want anything that sends, pays, books or deletes to wait for your yes by default

You can use both: Maxiful's assistants sign in to your Google Workspace and work in the same Gmail, calendar and Drive.

What one assistant can't do

Assistants that check each other's work

With Gemini each person on a Workspace plan has Google's AI in their own apps. With Maxiful, one assistant writes, another checks the numbers, and a colleague finishes in the same chat.

Ella, the AI assistant for writing, in a beret

Side by side

Gemini in Google Workspace Maxiful
What it is Google's AI, built into Google Workspace A team of AI assistants installed on your own computer
What it works in PartlyGmail, Docs, Meet and more, Google's pricing page says YesThe tools you connect, such as Google Workspace, Microsoft 365 and Slack, and 85 more work apps
Price Google lists Business Standard at €13.60 per user a month, excluding tax, shown for Sweden €99 or €299 a month for your team workspace, its AI allowance shared by the team

Checked 1 November 2026 against Google's own pages.

The facts

  • What is Maxiful?

    Maxiful is a desktop app for macOS and Windows that installs a team of AI assistants on your own computer. Max, your Chief of Staff, and the specialists you add sign in to your tools and do the work you hand them. Maxiful AB, a Swedish company based in Lidingö, makes it.

  • What is Gemini in Google Workspace?

    Google's AI, included in its Workspace business plans. On Business Standard, Google's pricing page lists the Gemini AI assistant in Gmail, Docs, Meet and more, and Gemini Notebook as an AI research and thinking partner.

  • How does Gemini handle your company data?

    Google's pricing page says that when you chat with AI in Gemini, your company data is not used to train models.

  • What does Gemini in Google Workspace cost?

    Google prices Workspace per user. Google's pricing page, shown for Sweden, lists Business Standard at €13.60 per user a month, excluding tax, with Gemini included.

  • Where does Maxiful differ from Gemini?

    Gemini works inside Google's own apps for each person on a Workspace plan. Maxiful installs a team of assistants, Max, your Chief of Staff, and the specialists you add, on a computer that stays on, where your files and their memory stay. They sign in to the tools you connect, and you reach them in the desktop app, in the phone app, in Microsoft Teams and in Slack. The AI is included in one monthly price for the whole team workspace, never per seat. In your mail, calendars and money, anything that sends, pays, books or deletes waits for your yes on an approval card by default, unless you choose Always allow for that kind of action.

  • Can Maxiful run on a server?

    Yes. Maxiful can run always on, on your own Linux server, paired with your computer as its owner. The computer each person works at can be that team's hands: actions run there at that person's own permission level, and consequential ones wait for their yes by default. Colleagues can connect their own accounts, such as their own Google account, to work with the team; that is on by default.

  • What does it cost?

    Professional is €99 a month and Business €299 a month, each for your whole team workspace, never per seat: invite as many colleagues as you like. In Sweden the prices are 1 099 kr and 3 299 kr a month excluding VAT. The AI is included, with no API keys and no separate subscriptions. Cancel any time.

Judge it on your own work.

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