Maxiful is a desktop app for macOS and Windows that installs a team of AI assistants on your own computer. Max, your Chief of Staff, and the specialists you add sign in to your tools and do the work you hand them. Maxiful AB, a Swedish company based in Lidingö, makes it.

Strawberry describes itself as a browser with built-in AI companions, for macOS and Windows. Its ready-made companions are for sales, talent, executive, marketing and consulting work, and you can create your own. Strawberry says that if it can be done in a browser, you can automate it. It takes meeting notes without adding a meeting bot, and it imports your bookmarks, passwords and Chrome extensions from your old browser.

How does Strawberry handle permissions and data?

Strawberry's pages say you choose per app and per action what companions may do without asking, and that passwords, history and cookies are stored locally on your device. Its security section is headed SOC 2 and GDPR and says Strawberry meets SOC 2 requirements. Its pricing page lists no training on your content in every plan.

What does Strawberry cost?

Strawberry prices by credits, which its companions use when they help; Strawberry says regular browsing uses none. Its pricing page lists a free plan with 500 credits a month, and Intern at $20, Part-Time at $85 and Full-Time at $250 a month, with 6,000, 25,000 and 75,000 credits. Strawberry charges $10 per 1,000 extra credits. Strawberry's Team plan gives each paid seat its own monthly credit allowance, and every team includes 3 free seats.

Where does Maxiful differ from Strawberry?

Strawberry puts the AI in the browser you work in. Maxiful installs a team of assistants, Max, your Chief of Staff, and the specialists you add, on a computer that stays on, where your files and their memory stay. They sign in to the tools you connect, and you reach them in the desktop app, in the phone app, in Microsoft Teams and in Slack. The AI is included in one monthly price for the whole team workspace, never per seat. In your mail, calendars and money, anything that sends, pays, books or deletes waits for your yes on an approval card by default, unless you choose Always allow for that kind of action.

Can Maxiful run on a server?

Yes. Maxiful can run always on, on your own Linux server, paired with your computer as its owner. The computer each person works at can be that team's hands: actions run there at that person's own permission level, and consequential ones wait for their yes by default. Colleagues can connect their own accounts, such as their own Google account, to work with the team; that is on by default.

Professional is €99 a month and Business €299 a month, each for your whole team workspace, never per seat: invite as many colleagues as you like. In Sweden the prices are 1 099 kr and 3 299 kr a month excluding VAT. The AI is included, with no API keys and no separate subscriptions. Cancel any time.

Maxiful vs Strawberry, the AI browser

Strawberry does this. So does Maxiful.

Strawberry	Maxiful
YesAI that can use any website	YesYour assistants have a browser of their own on your computer: they open any page you give them and look things up for you
YesReady-made AI companions for sales, talent, marketing and more	YesA team of AI assistants, with Max, your Chief of Staff, handing out the work
YesCompanions you create around your own process	YesAsk Max for the specialist you need, or add one from the Marketplace
YesRecurring tasks, and tasks on a schedule	YesReminders, routines and a planning calendar of what your team will do
YesMemory across chats	YesMemory across conversations, kept on your computer
YesConnections to Gmail, Slack, Notion and more	YesThe tools you connect, such as Google Workspace, Microsoft 365 and Slack, and 85 more work apps
YesInteractive dashboards	YesDashboards and charts drawn in the conversation and kept on your Dashboards page
YesMeeting notes	YesMeeting notes from Teams and Google Meet: your assistant joins as a named guest after your yes
YesYou choose per app and per action what companions may do without asking	YesYou set what each assistant may do alone; in your mail, calendars and money, sends, payments, bookings and deletions wait for your yes by default
YesTeam collaboration, built in	YesShared chats, where colleagues and assistants work in one conversation
YesConnect ChatGPT for more usage	YesAn assistant can run on your own ChatGPT, Grok or Claude subscription
YesNo training on your content	YesNo training on your content by default

Only Maxiful

Not on Strawberry's own pages when we checked them.

One price, colleagues included

One monthly price for your team workspace, the AI included. Invite as many colleagues as you like.
Works with the tools you use

Your assistants answer you in Microsoft Teams and Slack, where your team already talks, as in the app.
Local models for sensitive work

Run an assistant on a model on your own computer or your company's server: its prompts go to that model, not to an AI company.
What still goes online
Shape each colleague's team

Choose each colleague's assistants and how far they reach. Big decisions still come to the right person.

Strawberry's pages show Owner, Admin and Member roles, where a Member sees the team read-only, and no permissions set for each member.
Always on, on your company's server

Run Maxiful always on, on your company's server, paired with your computer as its owner.
New in 1.0
A phone app

Talk to your team and approve its work from your phone.
Each assistant has a voice

Talk with your assistants out loud and hear each reply in that assistant's own voice.

Choose Strawberry if

You want a new everyday browser, with the AI built in
You want meeting notes taken without adding a bot to the call
You want to start on a free plan, with 500 credits a month

Choose Maxiful if

You want a team of assistants for the whole business, with a Chief of Staff who hands out the work
You want one monthly price for your team workspace, the AI included, however many colleagues you invite
You want your files, your conversations and the assistants' memory kept on your own computer
You want anything that sends, pays, books or deletes to wait for your yes by default

A team, not a browser

Assistants that hand work along

Strawberry's companions work in your browser. With Maxiful, one assistant writes the update, another checks every figure, and a colleague finishes it in the same chat.

Proposal: library extensionDraft 1

Built from last year's twoproposal-school.pdfproposal-harbour.pdf

1 The studioDone

2 Our reading of the briefDone

3 Approach and phasesDone

4 FeesNeeds you

Ella · Writing

Dates and names are updated. The fees need your call.

Ella, the AI assistant for writing, in a beret

Side by side

	Strawberry	Maxiful
What it is	A browser with built-in AI companions	A team of AI assistants installed on your own computer
Runs on	macOS and Windows	macOS and Windows
Where you work with it	PartlyIn the browser	YesIn the desktop app, the phone app, Microsoft Teams and Slack
What it works in	YesAny work that can be done in a browser, Strawberry says	YesThe tools you connect, such as Google Workspace, Microsoft 365 and Slack, and 85 more work apps
Works on a schedule	YesRecurring tasks, Strawberry says	YesYes: reminders, routines and a planning calendar of what your team will do
What it may do without asking	YesYou choose per app and per action	YesYou set what each assistant may do alone; in your mail, calendars and money, sends, payments, bookings and deletions wait for your yes by default
What stays on your computer	PartlyPasswords, history and cookies	YesYour files, your conversations and the assistants' memory
Price	Credits: a free plan with 500 a month, then $20, $85 or $250 a month	€99 or €299 a month for your team workspace, its AI allowance shared by the team

Checked 1 November 2026 against Strawberry's own pages.

The facts

What is Maxiful?
Maxiful is a desktop app for macOS and Windows that installs a team of AI assistants on your own computer. Max, your Chief of Staff, and the specialists you add sign in to your tools and do the work you hand them. Maxiful AB, a Swedish company based in Lidingö, makes it.
What is Strawberry?
Strawberry describes itself as a browser with built-in AI companions, for macOS and Windows. Its ready-made companions are for sales, talent, executive, marketing and consulting work, and you can create your own. Strawberry says that if it can be done in a browser, you can automate it. It takes meeting notes without adding a meeting bot, and it imports your bookmarks, passwords and Chrome extensions from your old browser.
How does Strawberry handle permissions and data?
Strawberry's pages say you choose per app and per action what companions may do without asking, and that passwords, history and cookies are stored locally on your device. Its security section is headed SOC 2 and GDPR and says Strawberry meets SOC 2 requirements. Its pricing page lists no training on your content in every plan.
What does Strawberry cost?
Strawberry prices by credits, which its companions use when they help; Strawberry says regular browsing uses none. Its pricing page lists a free plan with 500 credits a month, and Intern at $20, Part-Time at $85 and Full-Time at $250 a month, with 6,000, 25,000 and 75,000 credits. Strawberry charges $10 per 1,000 extra credits. Strawberry's Team plan gives each paid seat its own monthly credit allowance, and every team includes 3 free seats.
Where does Maxiful differ from Strawberry?
Strawberry puts the AI in the browser you work in. Maxiful installs a team of assistants, Max, your Chief of Staff, and the specialists you add, on a computer that stays on, where your files and their memory stay. They sign in to the tools you connect, and you reach them in the desktop app, in the phone app, in Microsoft Teams and in Slack. The AI is included in one monthly price for the whole team workspace, never per seat. In your mail, calendars and money, anything that sends, pays, books or deletes waits for your yes on an approval card by default, unless you choose Always allow for that kind of action.
Can Maxiful run on a server?
Yes. Maxiful can run always on, on your own Linux server, paired with your computer as its owner. The computer each person works at can be that team's hands: actions run there at that person's own permission level, and consequential ones wait for their yes by default. Colleagues can connect their own accounts, such as their own Google account, to work with the team; that is on by default.
What does it cost?
Professional is €99 a month and Business €299 a month, each for your whole team workspace, never per seat: invite as many colleagues as you like. In Sweden the prices are 1 099 kr and 3 299 kr a month excluding VAT. The AI is included, with no API keys and no separate subscriptions. Cancel any time.

See for yourself

Where the facts about the other products come from

Judge it on your own work.

Get started Book 30 minutes (held in English)

First 3 months free

Apply as a design partner: we choose a few companies in Sweden each round.

Maxiful compared with Strawberry, the AI browser.

Strawberry does this. So does Maxiful.

Only Maxiful

One price, colleagues included

Works with the tools you use

Local models for sensitive work

Shape each colleague's team

Always on, on your company's server

A phone app

Each assistant has a voice