Answers for small businesses choosing an AI assistant

Maxiful compared with Microsoft 365 Copilot.

Microsoft 365 Copilot is Microsoft's AI assistant in its Office apps. Maxiful is a team of AI assistants installed on your own computer. Every fact about Copilot comes from Microsoft's own public pages, with the date we checked them. Where Copilot fits better, we say so.

Maxiful
Microsoft 365 Copilot
Max, your Chief of Staff

Microsoft 365 Copilot does this. So does Maxiful.

Microsoft 365 Copilot Maxiful
YesCopilot in Word, Excel, PowerPoint, Outlook and Teams YesWorks in your Outlook mail, calendar and OneDrive files
YesPrebuilt agents such as Researcher and Analyst YesA team of AI assistants, with Max, your Chief of Staff, handing out the work

Only Maxiful

Not on Microsoft's own pages for Microsoft 365 Copilot when we checked them.

  • One price, colleagues included

    One monthly price for your team workspace, the AI included. Invite as many colleagues as you like.

  • Your data on your computer

    Your files, your conversations and what your assistants remember stay on your own computer.

  • Hundreds of models, dozens of makers

    Frontier, efficient open and specialist models, included in your plan. Each assistant runs on the right one.

  • Local models for sensitive work

    Run an assistant on a model on your own computer or your company's server: its prompts go to that model, not to an AI company.

    What still goes online

  • Shape each colleague's team

    Choose each colleague's assistants and how far they reach. Big decisions still come to the right person.

    Microsoft lists usage controls and spending policies in the admin center, assigned to each user.

  • Always on, on your company's server

    Run Maxiful always on, on your company's server, paired with your computer as its owner.

    New in 1.0

  • Your yes, or Always allow

    Sends, payments, bookings and deletions wait for your yes, until you choose Always allow for that kind.

Choose Microsoft 365 Copilot if

  • You already have an eligible Microsoft 365 business plan, which the add-on needs
  • You want AI inside the documents themselves, where your team already writes
Max, your Chief of Staff

Choose Maxiful if

  • You want a team of assistants for the whole business, with a Chief of Staff who hands out the work
  • You want one monthly price for your team workspace, the AI included, however many colleagues you invite
  • You want your files, your conversations and the assistants' memory kept on your own computer
  • You want anything that sends, pays, books or deletes to wait for your yes by default

You can use both: Maxiful's assistants sign in to your Microsoft 365 and work in the same Outlook mail, calendar and files.

Side by side

Microsoft 365 Copilot Maxiful
What it is Microsoft's AI assistant in Word, Excel, PowerPoint, Outlook and Teams A team of AI assistants installed on your own computer
What it works in PartlyThe Microsoft 365 apps, with prebuilt agents such as Researcher and Analyst, Microsoft says YesThe tools you connect, such as Google Workspace, Microsoft 365 and Slack, and 85 more work apps
Price Microsoft lists $21 per user a month paid yearly, $18 in the first year until 31 December 2026, for existing Microsoft 365 business customers €99 or €299 a month for your team workspace, its AI allowance shared by the team

Checked 1 November 2026 against Microsoft's own pages.

The facts

  • What is Maxiful?

    Maxiful is a desktop app for macOS and Windows that installs a team of AI assistants on your own computer. Max, your Chief of Staff, and the specialists you add sign in to your tools and do the work you hand them. Maxiful AB, a Swedish company based in Lidingö, makes it.

  • What is Microsoft 365 Copilot?

    Microsoft's AI assistant in Word, Excel, PowerPoint, Outlook and Teams. Microsoft prices it per user: the Microsoft 365 Copilot Business add-on for existing Microsoft 365 business customers is listed at $21 per user a month, paid yearly, with a first-year offer of $18 that Microsoft's page says runs until 31 December 2026.

  • Where does Maxiful differ from Copilot?

    Maxiful's assistants run on your own computer, where your files and their memory stay. The AI is included in one price per team workspace, never per seat. In your mail, calendars and money, anything that sends, pays, books or deletes waits for your yes on an approval card by default, unless you choose Always allow for that kind of action.

  • Can Maxiful run on a server?

    Yes. Maxiful can run always on, on your own Linux server, paired with your computer as its owner. The computer each person works at can be that team's hands: actions run there at that person's own permission level, and consequential ones wait for their yes by default. Colleagues can connect their own accounts, such as their own Google account, to work with the team; that is on by default.

  • What does it cost?

    Professional is €99 a month and Business €299 a month, each for your whole team workspace, never per seat: invite as many colleagues as you like. In Sweden the prices are 1 099 kr and 3 299 kr a month excluding VAT. The AI is included, with no API keys and no separate subscriptions. Cancel any time.

Judge it on your own work.

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