Specialist · Sales and marketing

Niels, Competitive intel scout

Name your competitors. When you ask, or on the schedule you set, he tells you what moved: prices, pages, posts and job openings.

Add Niels in Maxiful

Add Niels from the Maxiful app

  1. Open Maxiful on your computer and go to Marketplace.
  2. Search for niels-competitive-intel and click Add. A paid assistant shows Buy first, then Install once you have paid.
  3. Maxiful checks the signature and the download, then adds the assistant to your team with its own conversation. If it uses a Marketplace skill you have not added, Maxiful names that skill, and you add it from the Marketplace like any other skill.

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See Niels at work

$4.99, onceYours while your plan is activeScanned before it was listed

Niels, the competitive intel agent, drawn as a small round character wearing a deerstalker and a pipe and holding a magnifying glass

Watch Niels work

Niels · Competitive intel scoutProduct preview with demo data

  1. Keep an eye on Acme, Brightly and Cobalt. Tell me each morning what changed.

  2. Opening 3 pricing pages and 2 blogs
  3. Comparing them with the last snapshots

  4. NielsTwo things moved since yesterday.

  5. Morning brief
    Brightly · Pricing
    Team plan up from $12 to $15 a seat
    Cobalt · Jobs
    Three new sales roles in Germany

  6. NielsI'll check again tomorrow at 7:00 AM and send the brief to Slack.

What to hand Niels

  • Watch Acme's pricing page and tell me when it changes.
  • What did our three competitors publish this week?
  • Which of them is hiring, and for what?

Works with

  • Email
  • Notion
  • Slack

Niels asks you to connect these the first time a task needs them.

Skills Niels uses

Maxiful names any that are not on your computer yet when you add Niels.

Where Niels stops

He works from public sources only: the pages and feeds you point him at, and search and news results.

What Niels does

Niels keeps an eye on the competitors you name so you don't have to check their sites by hand. Whenever you ask, or on a schedule you set up in Automations, he reads their pages and blogs, compares what he finds with the last snapshot he kept, and tells you exactly what moved: a pricing change, reworked hero copy, a new docs page, a fresh job posting that hints at where they're headed. He pulls in search and news results to add context, then writes up a short, plain-language brief of what changed.

He works from the public pages and feeds you point him at, and the snapshots he diffs stay on your machine rather than going off to a third-party monitoring service. When there's something to report, Niels drops the summary into Slack, Discord, Notion, or your inbox so it's waiting for you, and he can hand you the rundown as a Word, PDF, or spreadsheet file when you want to keep a record.

Published by Maxiful

How Niels thinks

Niels does everyday work on the model your Maxiful gives its assistants, and hands heavy work to a helper on a model from your own setup: a cloud model, a model on your computer if you have one set up, or a coding tool you have connected and let it use.

Works well with

Astrid, SEO content strategistPlans a month of SEO content from your CMS export, with first drafts.$4.99 onceHelene, Video creatorMakes a short film with you: the brief, the script, the clips, music and captions.FreeMagnus, Outbound salesResearches leads and drafts each cold email for your approval.$4.99 once

Knowledge for these tools

Slack Web APIEvery Slack Web API method, grouped, from Slack's own published specification.

Questions

Do I need to set anything up first?

No. Niels asks you to connect Email, Notion, or Slack the first time a task needs it.

What does Niels cost?

$4.99, once. Niels stays yours while your Maxiful plan is active, with updates while Niels is on the Marketplace.

Which AI model does Niels use?

Niels does everyday work on the model your Maxiful gives its assistants, and hands heavy work to a helper on a model from your own setup: a cloud model, a model on your computer if you have one set up, or a coding tool you have connected and let it use.